Monday, May 4, 2015

What you should know about Periscope and Meerkat !!?

Meerkat and Periscope apps are live streaming social apps, both these apps use Twitter as social media platform. Using these apps, one can live stream an event directly in twitter and it'll give a chance for the followers and new users to watch and comment on it.

 Recently in Feb-2015, the periscope app is acquired by twitter and has released its own version for iOS only as of now. The competitor Meerkat app is left out by twitter and chose Periscope instead. You know one thing, very recently Meerkat has added option to stream videos directly to Facebook account, and now a twitter account is optional in the case of Meerkat. Even more, Meerkat is now available in iTunes and Google Play store. Bit unfair from Twitter, they cut or restricted the Meerkat's usage of Twitter's Social graph. Please note the Facebook support on Meerkat is now available on iOS app and not in Android app.

 Whether you chose to use Periscope or Meerkat, here are some important points to ponder when using it.
  • As always title is very important for any social media status to gather attraction. Try simple keywords such as "live and exclusive" and "Learn it free".
  • Analyze the twitter feeds to find which time is suitable for the broadcast.
  • Use good and trending hash-tags to make the users come to you.
  • To be even more true, try to enable the location tag.
  • When you receive a comment, please respond, this is one of golden rule in social media.
  • Use these apps to cover an event and brand yourself.
  • Remember, these apps are new in market so it is vulnerable to bugs.
Both these apps will surely infringe with someone's privacy, and this is going to be a problem to handle when these apps become even more popular and extensively used by people around the world.
This problem is evident, when some Periscope users live streamed the entire boxing match between Mayweather and Pacquiao. This match was supposed to be live as Pay per view.

In all ways possible, these apps are going to play an important role in marketing. In future article, we'll cover on how to use Meerkat and Periscope for marketing your blog / app / product ?

 Do you know that #IPL is also live on Periscope ...
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