We chose to write about Android app marketing as our first article
in our series of useful technology information around you.
Marketing is fundamental for any product whether it is hardware or software, and android apps are not an exception. App marketing strategy is increasingly becoming more important for developers and product
owners to make it popular. After launching the app, using different organic and
paid marketing channels is crucial to make your app successful in such a huge
and competitive market.
There are many ways to
promote your applications in a budget friendly manner, as always the results
from those AD campaign will slow and will fall short of your target. On the
contrary, if you use pay per install, costs are again going to be small and you
will reach a bigger audience and resulting in more installs.
Here is our favourite company
that do PPI – Pay per install in India.
Ladooo
Installs
Airloyal is the company that
launched this Ladooo install incentivized Android app installations product. If
you have an Android app product and want to push to more than 500,000 mobile
users, then follow the simple steps described here
Some of the features of
Ladooo are
- · Getting started with your campaign is easy, set up campaign according to your timing and location.
- · You can set a target for downloads.
- · They even offer a Free account with No credit card required and get 50 app installs absolutely free.
- · The cost per install is as low as Rs. 20 for up to 5000 installs.
- · As soon as the ad campaign is live, it’ll get distributed to the ladooo app users.
- · Pausing and re-starting your campaign is easy.
- · Reports dashboard will give a comprehensive statistics about the app installs.
Lastly you can try Eureka
mobile ads for promoting your application to potential mobile customers.
Eureka Mobile
Advertising
This platform is simple to
use for publishers and advertisers. Recently released live customer engagement
platform has made them one of the leaders in providing live engagement with
customers, real-time analysis and feedback collection. Like any other platform,
advertiser should pay only when a customer view the ads. Your AD can have a
guaranteed view because the advert will be visible on unlock screen of the
mobile user.
One note of caution here
for the app developers, the app installs you get from these people are also not
“true”. Many people who have installed your app may not be “actually”
interested in your app. You may find that there’ll be number of uninstalls
after the campaign is over. Somehow for low cost you’ll make your brand felt
among the crowd out there. Be positive and try your luck with this most
effective way of apps marketing.
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